The Uptimizers team is proud to announce the launch of the “Ask An Expert” workshops in Brussels, Belgium.
What are “Ask An Expert” workshops?
The “Ask an expert” is a series of interactive and – very important – practical workshops in small groups about web analytics & conversion optimization. Each workshop will be on a very specific topic e.g. how to analyze a landing page to optimize its conversion (1st workshop theme in November) or how to define business-driven KPI’s and meaningful dashboard (2nd workshop in December).
The workshops are lead by experienced professionals – the “experts” and you get a chance to get your “one million dollar” question finally answered.
Our ultimate goal is that attendees get the opportunity to learn something very practical, related to their job and business context, that they can apply when they get back at work. The workshops will work as follows:
- Limited audience: we want the session to be interactive as much as possible and we want to give everyone the opportunity to participate (ask questions, share experience). So each session be limited to a small group of practitioners only (max 12 attendees).
- A bit of theory and real-life examples : the expert will introduce the theme with a bit of theory and he will illustrate it with real-life cases.
- Room for open discussion and Q&A’s: Half of the session will be dedicated to answer practical questions, to debate around the topic and to share own experience.
Why attend”Ask an Expert” workshops?
As said the first objective is to share our expertise and to give attendees the opportunity to learn directly from experienced professionals on a very practical topic. But it goes further than that. We want also attendees to share their own experience and it is also an occasion to meet other peers and practitioners working in same domains.
Because time is precious, the workshops are done during lunch time (from 12:00 to 13:30) and they will take in a place – the Crescent Brussels business center- that is easily accessible via public transportation (if you work in Brussels center) or via car (if you work outside Brussels).
Finally, the workshops are totally free. On top, you can get free consulting hours if you invite colleagues or contacts.
Propose your own topics
For the first workshops, we are proposing some themes but anyone interested can propose specific topics for the coming workshops. Just go to the Ask An Expert agenda page and submit your ideas.
First workshop on conversion optimization
The first workshop topic will be ““How to efficiently analyze landing pages to optimize conversion” and it will be presented by Peter Coopmans, conversion optimization lead consultant @ the Uptimizers. It will take place on the 6th of November 2013 at the Crescent business centre in Brussels. Peter will explain how to use techniques like the hottest vertical attention zone and the LIFT conversion optimization framework to assess the persuasiveness of your landing pages.
Interested? Don’t wait and register on the Ask An Expert site. Remember: there is only a limited number of seats available.
For more information on the “Ask An Expert”, visit the official website. I hope to meet you soon at our first workshop.