Conversion optimization

Conversion optimization

20% more leads & sales starting from €1.700, guaranteed!

Conversion optimalization

Are you satisfied with an average conversion rate of 2-4%

In other words, do you think it’s OK for 96%-98% of visitors to leave your site without responding?
Leaving you with missed opportunities?

Thanks to conversion optimization you can increase the number of leads and sales through your site(s).

As a result, your website contributes much better to your online business objectives.



the user experience improves

more visitors are encouraged to take action

your online marketing ROI increases

Your online strategy will be refined based on figures

Definition & approach


Conversion optimization is the systematic increase of the conversion ratio of both emails and banners, as individual web pages to complete online sales and lead generation processes through targeted A / B and MVT testing.


With systematic we mean both the approach and the process. You just can’t test (and optimize) a complete site in a single test. Using a test plan, we’ll first define the approach: Where do we start testing and what are the steps that follow? Which type of test we choose best: an A/B test or a MVT test?

Conversion optimization is also a continuous process in which the different steps are to be consistently followed in order to achieve an optimal result.en.

Conversie optimalisatie process

A/B and MVT tests

A/B and MVT tests:

You can adapt your emails, landing pages or site based on gut feeling, but the best guarantee for increasing the conversion ratio is systematically testing.

The most used tests are the A/B test and the MVT test:

A/B test:
In an A/B test different versions of the same page are compared to each other in real time.

MVT test:
In an MVT test different versions of certain page elements (such as the title, the call-to-action, the incentive, …) are compared in real time.


Case Toyota Belgium:

Toyota Belgium

The challenge
The optimization of the conversion ratio of the online test drive requests for the new Yaris.

The approach:
We have not only added a UVP (Unique Value Proposition), but also several large CTA buttons in the hottest attention vertical zone (i.e. the zone that according to “eye tracking” studies of i.a. Jacob Nielsen is viewed the most by visitros of a site) . In addition, we chose a new photo so that the nose of the Yaris points to the main CTA button thus leads the attention of the visitor to this button. Finally, we have also added social proof elements. See image below:

Conversie Optimalisatie Case Toyota

The result:
An increase of 25% in the number of test drive requests.


A/B and MVT testing training

The Uptimizers offers also a customized on-site training, with a practical format and based on your website, your knowledge level and your expectations.

Trainings can be provided in English, French or Dutch.

Our training includes practical examples based on real cases and Q&A sessions in order to answer all your specific questions. Below you can browse through the first slides of the presentation, which we use in training, to get an idea:

Electrabel, Telenet and Mobistar already relied on this training to improve the online testing skills of their online marketers. And you?

For more information about our trainings, do not hesitate to contact us.

No cure, no pay guarantee

If you order an A/B or MVT test with us, we guarantee an increase of your conversion ratio by 20%. And this starting from 1.700 €.

If we do not succeed, you pay nothing. Guaranteed!

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We found The Uptimizers to be expert in their approach on conversion optimization and persuasive architecture … Working with The Uptimizers has given us a solid plaform on which to re-deploy our online ambitions.

Bruno Brusselmans
Bruno BrusselmansDirector Web & New Channels EDF Luminus

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