20% more leads & sales starting from €1.700, guaranteed!
Are you satisfied with an average conversion rate of 2-4%
In other words, do you think it’s OK for 96%-98% of visitors to leave your site without responding?
Leaving you with missed opportunities?
Thanks to conversion optimization you can increase the number of leads and sales through your site(s).
As a result, your website contributes much better to your online business objectives.
the user experience improves
more visitors are encouraged to take action
your online marketing ROI increases
Your online strategy will be refined based on figures
Conversion optimization is the systematic increase of the conversion ratio of both emails and banners, as individual web pages to complete online sales and lead generation processes through targeted A / B and MVT testing.
With systematic we mean both the approach and the process. You just can’t test (and optimize) a complete site in a single test. Using a test plan, we’ll first define the approach: Where do we start testing and what are the steps that follow? Which type of test we choose best: an A/B test or a MVT test?
Conversion optimization is also a continuous process in which the different steps are to be consistently followed in order to achieve an optimal result.en.
A/B and MVT tests:
You can adapt your emails, landing pages or site based on gut feeling, but the best guarantee for increasing the conversion ratio is systematically testing.
The most used tests are the A/B test and the MVT test:
In an A/B test different versions of the same page are compared to each other in real time.
In an MVT test different versions of certain page elements (such as the title, the call-to-action, the incentive, …) are compared in real time.
Case Toyota Belgium:
The optimization of the conversion ratio of the online test drive requests for the new Yaris.
We have not only added a UVP (Unique Value Proposition), but also several large CTA buttons in the hottest attention vertical zone (i.e. the zone that according to “eye tracking” studies of i.a. Jacob Nielsen is viewed the most by visitros of a site) . In addition, we chose a new photo so that the nose of the Yaris points to the main CTA button thus leads the attention of the visitor to this button. Finally, we have also added social proof elements. See image below:
An increase of 25% in the number of test drive requests.
A/B and MVT testing training
The Uptimizers offers also a customized on-site training, with a practical format and based on your website, your knowledge level and your expectations.
Trainings can be provided in English, French or Dutch.
Our training includes practical examples based on real cases and Q&A sessions in order to answer all your specific questions. Below you can browse through the first slides of the presentation, which we use in training, to get an idea:
Electrabel, Telenet and Mobistar already relied on this training to improve the online testing skills of their online marketers. And you?
For more information about our trainings, do not hesitate to contact us.