About us

About us

About us

Based in Belgium, the Uptimizers is an independent agency specialized in digital analytics & conversion optimization. We focus on one and only one goal: help our customers to uplift their business and get maximum value from their digital channels.

We add value to your business!

Curious to know more? Don’t hesitate to contact us.

Here are some reasons that make the Uptimizers unique:

100% specialized

We focus on our area of expertise. We are not a web-design-SEO-SEA-advertising-strategy agency. We do not sell or develop tools. We do digital analytics & conversion optimization.

100% independent

We are not tied to any agency or media group and we are “tool”-independent. We put your interests first with one goal in mind: help you reach your objectives.

Strong & proven expertise

We have years of experience in our field, both at technical and business level.

Passion & innovation

We not only love what we do and we are always committed. But we also keep ourselves up-to-date with latest innovations and best practices.

Managing partners

Peter Coopmans
Peter CoopmansManaging partner

Education & professional track:
Peter studied Graphic Design at SHIVKV and Art science & Archeologie at VUB. Afterwards he followed a course in webdesign. To extend his skills, Peter finally followed a postgraduate course Usability Design at KUL.

Specialities:
Conversion optimization, A/B testing, information architecture and Usability.

Experience:
Toyota Motor Europe, Sony Europe, Colruyt, Bose Europe, Electrabel, European Railway Agency, Belgacom, Bridgestone, BMW Belgium, Telenet, Carrefour, Brussels Airlines, Base, Nestlé, Autogrill, Sara Lee, Philip Morris International, Robert Half International, KIA Motors Belgium, ING, KBC, BNP Paribas – Fortis, …

Michaël Notté
Michaël NottéManaging partner

Education & professional track:
Civil engineer in computer sciences from the Université Catholique de Louvain-La-Neuve, Michaël has worked first several years as an IT consultant on several Web projects. In 2004, he joined Toyota Motor Europe where he developed and managed Web Analytics projects in a pan-European context. Michael has also work as Web Analytics expert at the Deutsche Bank Belgium.

Specialities:
Web analytics, A/B testing, training, business requirements analysis, project management.

Experience:
ING, BNP Paribas Fortis, Elia, Mobistar, Toyota Motor Europe, Deutsche Bank Belgium, BPOST Bank, Toyota Belgium, Toyota France, Kia Motors Belgium, Bose Europe, KBC Securities, Kinepolis, EDF Luminus, Toerisme Vlaanderen, …

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